Don’t you just love the way people like Isaac Larian (his company makes Bratz dolls) call those concerned about the sexual objecification of girls “twisted” and dirty minded? He’s just a tad defensive these days in the face of a compelling American Psychological Association Report on the sexualization of girls that implicates products like his. His response? "Kids are very smart and know right from wrong," he tells the Washington Post, referring I suppose to the 5 year olds he markets to; you know the ones who can’t yet tell fantasy from reality, much less grasp the persuasive intent of advertising. All those Bratz party planes with juice bars, hot tubs, and “hot to trot” accessories are, according to Larian, “beautiful and inspirational.” Who’s twisted? You tell us.
Funny how those making a ton of money at the expense of girls’ health and well-being feel they can lecture an impressive collection of APA research psychologists (Sharon, being one of them), who spent two years examining the effects of sexualization on girls and women. They found that sexualization affects girls' cognitive functioning, their physical and mental health, their healthy sexual development, and their attitudes and beliefs about what it means to be in healthy relationships.
As Sharon says in the WA Post article, it’s not sexuality that’s the problem, it’s “the way marketers and media present sexuality… Being a sexual person isn't about being a pole dancer," she chides. "This is a sort of sex education girls are getting, and it's a misleading one."
Check out the full Washington Post article at http://www.washingtonpost.com/wp-dyn/content/article/2007/02/16/AR2007021602263.html .
And we highly recommend you read the APA Task Force report. Find it online at www.apa.org