As we've mentioned here before, we're now working on Packaging Boyhood (if you have a son, check out our survey at http://www.packagingboyhood.com/). Watching Saturday morning commercials aimed at boys these past few weeks has been a real education. We've been struck by the teen urban influence on everything from Kool-Aid to high pressured water guns, and of course who can miss all the trailers for movies too mature for little boys to see, like Ironman, The Dark Knight, and Indiana Jones, or the focus on sports, martial arts, and super fast cars. Maybe it's the contrast to all that energy and action, but we were completely taken aback by a commercial for the video game, "Carrie the Caregiver". Maybe it's the pressure to be all things to all those needy campers at "Camp Funshine", the energy it takes to "keep the chaos at bay" at her preschool, or the all-nighters she must pull when "things get crazy at the maternity ward", but wide-eyed smiley Carrie is looking more than a little overwhelmed. Could it be the super stress of tapping into the "super-Caregiver within". The message to boys about over-the-top action has its own problems, but at least the boys get out once in a while and have a little fun. Of course, it's easy to do if they can count on Carrie to stay home and take care of everyone and everything.