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January 19, 2009



Glad to see you blogging again. Can't wait to read the new book.


I know Dove is often lauded for their real beauty campaign, but Unilever (the owners of Dove) also make Axe, whose ads are hardly female friendly. Unilever also makes Fair & Lovely in the Middle East/India. Look at one of its ads: http://www.youtube.com/watch?v=dCsnS4aJ-cY&playnext_from=PL&feature=PlayList&p=E2BC120634BC1BFA&index=10&playnext=2&playnext_from=PL All of the messages in the ads are the same: Dark-skinned women aren't good enough and can't make it in life unless they use this cream to lighten their skin. It's absolutely disgusting.
While Girl Scouts is a wonderful organization and it's good that they got support, Dove is just marketing a product. It's only profit that motivates them to pretend they don't push the same beauty and body image messages as everyone else.


Same thing with them not liking blondes. Take a cool girl who plays sports, get good grades, and plays the guitar in rock band, but she's blonde, so she can't be that good. Bashing someone for their hair color-any hair color- is just as bad as bashing them for their skin.

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